Conniethemonkeys

If you are one of the legions of people who have acquired, or are about to obtain a new pet snake, then you are also about to have a rewarding experience. Snakes have a lot to teach us. A properly maintained terrarium can be a work of art – many are prominently displayed in homes – so long as the snake keeper keeps some essential information in mind:

· Be sure you give your snake enough heat – that means enough for the snake, not you. A snake is best kept at warmer, summer temperatures of 85 – 100 degrees F, unless being cooled for hibernation. Temperate zone species may tolerate a 30 degree drop in temperature at night, but tropical species rarely do well with such fluctuations.

· Never, ever use your snake to scare somebody! Many people are afraid of snakes, some pathologically so. Using a snake to scare a person is irresponsible of you, may cause injury to another person, and is traumatic for the snake.

· Be sure to feed your snake an adequate diet at appropriate intervals. Snakes under 3 feet in length should generally be fed prey about the size of an adult mouse once or twice a week. Larger snakes take more or larger prey at less frequent intervals. Truly large snakes may eat only once per year, but these are not snakes for novices.

· Do not handle snakes after feeding, or until they have digested their meals. If a snake is handled too soon after eating, it is often likely to regurgitate the meal, and may refuse to feed for many days afterward.

· Snakes must shed their skins, but they do much better if you do not help them. If the snake has been fed and watered well, it will grow, and the old skin is carefully broken by the snake and shed in one piece. If a snake sheds in patches, it may be dehydrated or have a nutritional disorder.

· Do your homework! Buying a snake is not the same as knowing how to care for it properly. It is your responsibility to learn about your snake and any special needs it will have in captivity. For example, unless you carefully teach your snake otherwise, many have specialized diets: garter snakes eat fish and frogs, hognose snakes eat toads, and corn snakes eat small rodents and eggs.

· Get a snake veterinarian lined up now. Snakes have a slower metabolism than us mammals, so they may manifest symptoms long after contracting an illness. Waiting to find a qualified vet until the snake is ill may be too late.

· Clean the snake’s cage as it becomes dirty – don’t merely wait for Saturday morning. Only use appropriate disinfectants for a snake cage. You may use rubbing alcohol, soap, and specialty products available at your pet shop. Do not use chlorine bleaches or industrial cleansers such as Ajax or Comet, because their residues are often toxic to snakes. Lysol is particularly dangerous.

· Always wash your hands well with soap and water after handling your snake or the cage accessories. Snakes, like most animals, may harbor dangerous bacteria such as Salmonella.

· Okay, now go watch your snake and have some fun!

According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has become a synonym of innovation, progress and rebellion.

In fashion, the avant-garde style is defined through its personality. Many designers have been asked to define this style and they all added a certain term to define it: sophisticated, mysterious, intimidating, intriguing, striking.The accessories have to be very modern, unusual, but elegant. All clothes should be matched with hats, belts or shoes in the most unusual shapes.

The models may intimidate because what they wear is beyond a normal image. Avant-garde fashion means a little bit of theatre. Most of the time, the clothes cannot be worn in the street because they belong to a flamboyant style. They are very innovative and can be a bit shocking. Somehow, this style does not refer only to fashion. It means a mixture between fashion and art.The avant-garde fashion teaches women to have a certain attitude.

Avant-garde clothes mean unusual ones, which catch the eye and does not let you fade in the crowd. In fact, when we discuss about avant-garde fashion, we should not talk only about clothes. In the end, the result of the avant-garde has to be a whole form. For this reason, the make-up has to go hand in hand with the clothes.

The make-up has to express something new, unexpected, and even exotic. A niche for the avant-garde style in fashion was connected to men and the items designed especially for them.

At the beginning, women were the perfect models to underline these innovative ideas. Little by little, the designers extended upon men. First of all, they wanted to surprise through their clothes, later on every little detail mattered. One example may be the boots designed especially for them. A mixture of styles, the first tendency towards rejection and then the craziness of wearing them are some of the reactions encountered.

The four major Fashion Weeks are held semi-annually and internationally. Each one of the Fashion Weeks has a unique style, all their own.

In 1943, New York held the first Fashion Week, and has been the quintessential idea of fashion week ever since. Now known as the Mercedes-Benz Fashion Week, it does seem to be the most commercialized of the big fashion shows, in that the clothes are created ready-for-market. Its styles and designs are arguably a lot ‘safer’ than the other three locations.

In 1984, London jumped on the fashion train and recently has been making a splash with its high-end couture. London Fashion Week has not yet reached the commercial level of New York and is less likely to follow fashion trends. Rather, each London fashion house showcases its unique take on fashion-forward concepts, and their collections are still market ready. The heavy hitters in London like Richard Nicholl, Christopher Kane and Giles Deacon are all amazing designers who produce commercially viable collections that would stand out at any of the fashion shows around the world.

Milan’s version of the week was established in 1958 and is part of the Big Four internationally. It is owned by a nonprofit association which disciplines, coordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan called Camera Nazionale della Moda Italiana. The original Italian Fashion Week was not held in Milan, instead it was held in Florence at the hands of Giovan Battista Giorgini. He held the first “fashion parade” in the living room of his house “Villa Torrigiani”. Then the Italian week later moved to Rome, and then Milan where it is currently held in haute style today.

Paris is known as the fashion capital of the world, and holds the finale position in the fashion show tour. Paris Fashion Week brings each season’s chaotic schedule of international fashion weeks to an end. High-end French designers include: Christian Dior, Coco Chanel, and Louis Vuitton along with many more stunningly talented designers. Typically, Paris has some of the most extravagant shows, especially with Paris Couture Week.

No matter which of the Big Four is your favorite, each week is sure to dazzle its audience with new haute couture designs year after year. In addition to haute couture trends, innovative fashion designs have also been making a big impact, especially in New York, the only location that allows a fashion school to feature its students’ designs, which are often very fresh and inspirational. It is definitely important to keep up with the latest runway styles from all four weeks to stay on top of upcoming trends for the next season.

A Public Improvement District (“PID”) is a financing tool created by the Public Improvement District Assessment Act as found in Chapter 372 of the Texas Local Government Code. The PID enables any city to levy and collect special assessments on property that is within the city or within the city’s Extraterritorial Jurisdiction (“ETJ”). A county may also form a PID,but must obtain approval from a city if the proposed PID is within the city’s ETJ. The PID establishes a mechanism to finance improvement projects through the issuance of bonds secured by special assessments levied on all benefited properties. Because PID bonds can be used to reimburse the developer for eligible infrastructure early in the development process, often before the closing of the first home.

Public Improvements Eligible for PID Financing are; Acquisition of Right of Ways, Art, Creation of pedestrian malls, Erection of foundations, Landscaping and other aesthetics, Library, Mass transit, Parks & Recreational or Cultural Facilities, Parking, Street and sidewalk. Supplemental safety services for the improvement of the district, including public safety and security services. Supplemental business-related services for the improvement of the district. Water, wastewater, health and sanitation or drainage.

Benefits of a PID

A PID may be established early in the development process allowing the developer to be a reimbursed upon completion of the public infrastructure. Furthermore, unlike a Municipal Utility District (“MUD”), Water Control and Improvement District (“WCID”), or Fresh Water District (“FWSD”), PIDs do not require TCEQ approval, and are governed by the governing body of the city or county, thereby alleviating concerns regarding board turnover and the integrity of the board. If the city chooses to annex property that is within the boundaries of a PID, the city is not forced to pay off the assessments, and the assessments do not affect the city’s debt capacity or rating.

There is nothing better than sliding under fresh, crisp white sheets in a lovely hotel room at the end of the evening. Have you wondered how motels keep their towels and sheets refreshing and clean? Resorts can use hundreds of sets of towels and sheets a day. These establishments use a combination of rapid maintenance and delicate treatment to make sure the prolonged life and cleanliness of their linens. Implement these 5 rules utilized by resorts to extend the life of one’s home sheets, towels, and blankets.

One particular way to keep linens fresh and mildew-free is always to hang up the towels after use. Hotels encourage this practice with guests by displaying a sign inside the rest room with the instructions to hang up the towels. When a towel is not hung up to dry after use, mildew can grow around the towels significantly easier, leading to musty odor, even right after laundering. The simple act of hanging a towel may help steer clear of mildew smells inside the towels.

An extremely valuable approach to keep linens fresh is by not under filling or overfilling a washing machine. Filling a washing machine an excessive amount doesn’t allow for adequate mechanical motion to clean the laundry. On the other hand, not filling up a washing machine enough makes it possible for for an excessive amount of mechanical action, triggering the linens to break down quicker. It truly is appropriate to fill a washing machine to approximately 80 percent of the machine’s capacity.

It really is also crucial to wash linens on a warm setting, not too hot and not too cold. Washing sheets and towels in cold water isn’t going to cleanse the linens thoroughly, allowing for some bacteria and dust mites to remain. Nonetheless, because of the frequency of washes, washing those identical linens in hot water can damage the fabric incredibly speedily.

Vinegar can also be a valuable tool for keeping hotel sheets and towels clean. When used in replacement of fabric softener, vinegar removes bacteria and freshens materials. Standard fabric softener coats fabrics with a film, making it tricky to completely clean the linens. Following washing these linens using detergent and vinegar as fabric softener, resort linens will smell clean and will never smell like vinegar whatsoever.

Finally, one crucial component of keeping lodge towels and linen smelling and looking clean is always to cleanse the washers on a regular basis. If mildew grows in a washer, that smell is quickly transferred to the laundered linens, even if they’re clean. By being proactive and cleansing the washers on a regular basis, this mildew smell can be avoided.

Resorts that stick to these 5 techniques for cleaning linens will ensure clean sheets and towels for hotel guests. Guests can right away notice the difference if your sheets or towels have not been laundered appropriately. Additionally, these laundry approaches also help extend the life of motels’ linens, leading to lower expenses for the resort along with the customer.

A Pet Dog or Cat, Which Is For Me? Learn The Positives and Negatives.

Pet dogs or pet cats, both of these animals are popular pet choices available for us to choose from, but which pet is right for you? Cats and dogs are pretty much polar opposites of each other, from the personalities they carry, to the mannerisms they outwardly display, and if you want to identify what pet is right for you, then we need to learn more information about these amazing animals.

I’ve lived with dogs and cats for a long time, helping to raise them from a young age and eventually into full grown adults, so I understand the pros and cons each one of them holds. For your benefit, I’m going to list those positives and negatives from my personal experience, which will hopefully allow you to answer the question: “Is a dog or cat the right pet for me?”

Behavior – How Loving Are These Two?

Pros for Dogs: Dogs always appear to be happy, no matter what the circumstance. As long as you bought a puppy at a young age and gave them plenty of love as they grew up, then the dog’s attitude should be a fun and loving one, and that’s exactly what owners want. Dogs are loving, loyal, and are simply entertaining to just be around. In fact, I don’t think it’s possible for dogs to feel another emotion besides joy! Well, they also feel guilt when they do something wrong, but besides that, dogs are constantly brimming with positivity and it is absolutely infectious at times. Imagine a tiresome day at work, coming home and plopping down on the couch, and then being greeted by your happy animal companion who wants nothing more than to cheer you up. Aw, how nice of them!

Cons for Dogs: However, dogs sometimes can get too needy for your attention. Maybe after that long day of work, you instead want to go home and rest without any interruption, but a dog may still attempt to smother you for a pat on the back. Dogs also have the tendency to get jealous over other pets who are being given any form of attention, and may exact revenge if you don’t provide the same amount of love towards them. I had a Poodle that would pee in undesirable locations knowing it was bad, but did it anyways because she got angry or jealous. That was one bad dog. Not all dogs have such an obnoxious characteristic, however.

Pros for Cats: Unlike dogs, cats have more than one emotion! They are also far more independent and conservative. Cats will always have a fondness for their owners, but they choose to show it only when they are in the mood. A cat might wake up after a brief rest, and spontaneously think: “Well, I feel like getting some attention now,” and they’ll walk over to you and start rubbing up against your legs while purring. That’s when you know the cat is in a good mood, when they sound like miniature car motors.

Then there are other times when you will try to pet them, and the cat will just be like: “Yeah, whatever, thanks I guess.” Or the cat is in an extremely lazy mood and will refuse to respond to anything you do. Nobody ever knows how a cat will react, their behavior is random. You kinda have to “earn” their respect and attention, but hey, nothings wrong with that. Plus, cats won’t always be a bother when you’re busy.

Cons for Cats: The problem with a cat’s attitude is that it’s inconsistent, or arbitrary. There are occasions when you just want a friendly pet to come lay down on top of your lap or next to you, and cats will certainly do that, just not whenever you want. What I’m trying to articulate here is cats are not as loyal or willing to comply as easily as dogs.

Here’s an example: Once a dog learns his name, he’ll respond without hesitation when you call him. A cat, however, even when he hears you calling, will choose to either listen or completely ignore you. The cat will even raise it’s head towards you, acknowledging that he’s heard your call, and then close his eyes and go right back to sleep. How rude! Cats will listen every now and then; it’s just if they are in the mood.

Conclusion: The personality is a preference thing. People like loyal and loving pets, but they also enjoy pets who show can show some restraint.

Messiness – How Clean Or Messy Are Dogs and Cats?

Pros for Dogs: Uh, well, you know, um… Okay dogs are not really the cleanest animals around. The good thing is you can potty train them, and training them to go to the bathroom outside is both convenient and a whole lot less smelly for your home. That’s really all I have to say for the positive side. Dogs will take care of themselves most often, but you will probably need to give a bath from time to time to help keep them clean.

Cons for Dogs: First off, if you haven’t potty trained your dog yet, you should! Otherwise, the dog will pee or poop wherever they please, and that’s just gross. On top of that immense problem, dogs are known to chew on wires, shoes, or anything else accessible on the ground. Wires that have been chewed through will render whatever appliance it was powering to be fully useless. Depending on what the appliance was, it may need to be replaced, and means spending money. The same goes for the shoes.

To remedy this problem, you can buy cord covers to cover any vulnerable cords laying around. Make sure the covers are hard enough to prevent any chewing. As for the shoes, put them away in a closet somewhere. Also, consider having a few chew toys available for your dog to satisfy their chomping urges; it’ll save you money in the end.

Pros for Cats: Cats, to match their independent behavior, clean themselves many times. It’s part of a cat’s daily routine. They even have tongues that have a sandpaper like texture to help clean and groom their hair. Due to a cat’s frequent cleaning, they rarely need to be bathed, which is great. I mean, have you tried bathing a cat before? It’s a nightmarish experience for sure.

Most cats are already potty trained, all you have to do is have a few litter boxes scattered throughout the house, the rest can be left up to them. How convenient is that? You can even let a cat outside and they’ll take care of business, even burying it after they’ve finished. Cats are very clean animals.

Cons for Cats: Until they throw up a nasty hairball, that is. A major downside for cats is the perpetual vomiting. Some cats do it more often than others, but at some point, the cat is going to get a hairball from their constant cleaning, and you will have to clean it up! It’s kinda gross, but you’ll get used to it eventually.

Additionally, it’s important to spay or neuter a cat as soon as possible. It’ll prevent them from spraying your home with urine. Seriously, the earlier the better. You don’t want a cat to develop a spraying habit, it’s the worst.

And of course, cats have the tendency to claw furniture! There are scratching posts one can buy to discourage this type of behavior. Placing the posts next to the piece of furniture is most effective.

Conclusion: Cats are cleaner than dogs, but have the potential to be messier, especially if they are not spayed at the right time. But self-cleaning and instinctive potty training are two very convenient hygienic qualities to have in a pet.

Fun – Are Dogs or Cats More Fun To Play With?

Pros For Dogs: Because of a dog’s willingness to listen, to put it simply: it allows you to do more fun activities with them, and that can be way more fun for certain people. You can teach a dog new tricks, like sitting, rolling over and playing dead; all of which are entertaining for you and your family to see. Dogs also love to go for walks in the parks for some healthy exercise, or play an exciting game of fetch. Undoubtedly, dogs are very amusing animals and most of the fun comes from the owner interacting with their pet, unlike cats. I’ll explain below.

Cons For Dogs: Fun stems from an energetic and friendly attitude, which is precisely where dogs excel. If you are looking for a fun pet then, dogs will rarely disappoint. No real cons come to mind in this department.

Pros for Cats: Cats, despite their supposed sophisticated demeanor, are captivated by the simplest of things. If you’ve raised a kitten before, the first thing that stands out is their ability to entertain themselves with absolutely anything. It’s a cat’s self-entertainment that is so enthralling and fun to watch.

My cats will attack innocent rugs, rolling themselves up inside and clawing at the furry mat as if it were alive. They’ll also chase their own tails around in circles until they get dizzy, in which case they’ll stop for a few seconds, and do it all over again! Cats will stalk bugs in the house, hiding behind cover and methodically pacing themselves towards the unsuspecting insect, then they crouch down, shake their behinds back and forth until finally ending with a vicious pounce. It’s hilarious to see, and you would be surprised at how effective cats are at eliminating bugs.

If you want to participate in on the fun and interact with a cat, you can. All you need is a single piece of string. Seriously, cats cannot resist the opportunity to play with a piece of string. Even if you were to wake a cat up in the middle of the night, and they see a string wiggling vigorously in front of them, they’ll instantly become wide awake and start playing around with it.

Cons for Cats: While cats will amuse themselves with simple things, you’ll have a hard time getting them to learn any tricks. Or going for walks. Or playing with things that are not strings or string equivalents. Oh well!

Conclusion: Two different styles of fun are at work here. Dogs are more willing to learn and play with their owner, and that’s fun. Cats on the other-hand, are more willing to amuse themselves, which is fun for the owner to watch.

Cost – How Much Will These Pet Dogs and Cats Cost Me?

Dogs: The average cost of a dog varies and is usually dependent on their size. Bigger dogs such as German Shepherds will require more food to eat, while smaller puppies like a Maltipoo need much less. The more food you buy, the costlier it becomes. Other dog expenses might include flea medications, chewing toys, cord covers to protect electrical wiring, and a new shiny pair of shoes if they get chewed up! If your dog is not potty trained for the outdoors, pee pads can cost money as well.

Cats: Cat expenses include dry food, flea medications, litter boxes plus litter (unless you let the cat outside all the time), and possibly hairball medication if they struggle getting a hairball up. Cats most often than not don’t have trouble with hairballs because dry foods have a specific ingredient to help lubricate the hair. Also, don’t forget scratching posts for the cats to scratch, the posts cost substantially less than the furniture!

Conclusion: Both cats and dogs require money to take care of, is anyone surprised? Dogs may cost more if you get a bigger breed.

There you go! Those are the positives and negatives for owning a pet dog or cat. They each come with their own unique set of problems, but if you are able to look past them and pick a pet that has a personality that closely matches your own, I think it’s a decision you won’t regret making.

You could also just get both. Dogs and cats living together… what a crazy thought, but it’s possible. I do it!

 

The reason I love animals so much is that they give off an attitude of happiness, innocence and unconditional love to their people.  Our pets are just as happy being a part of our household as we are of having them with us.

But sometimes an animal comes into our life that is a bit “out there!”

For instance, the dog that has an irrational fear of rain and won’t for the life of him go outside to potty during a rain shower.  Or the cat who hides for hours when a friend comes over.  Or, how about the dog with attachment issues that destroys the house while you’re at work?  Any of these sound familiar?

My cat’s, Sammie and Max, love to hang out on our screened-in patio.  But whenever the garbage truck comes rolling in, they flee for their lives!

It might sound crazy to us, but whatever your animal’s fears or wacky behaviors may be, they are completely legitimate in their minds.

Using essential oils on your animals can really take the edge off of their anxiety, big time!

Because of an animal’s heightened senses, they respond very well to essential oils.  In the wild, animals eat specific plants to heal themselves.  In captivity (our homes), the plant kingdom is not readily available.  Using essential oils on your pet gives them access to the vast healing properties of nature.

The three best essential oils to calm your pets are:

Lavender

Roman Chamomile

Peace & Calming® (a blend from Young Living)

These essential oils can be used to support your animal with; fear of rain and thunderstorms, separation anxiety, hyperactivity, trauma/abuse, depression, Illness, trips to the vet’s office, grief/loss of another family pet and any other situation that causes great stress for your animal, such as garbage trucks!

When you apply essential oils to animals, always remember less is more as animals are very sensitive to essential oils.

Also, with animals, it’s best to dilute essential oils with a carrier oil such as organic olive oil.  I recommend one part essential oil to 1 part carrier oil for all animals EXCEPT cats. The dilution ratio for cats is 1 part essential oil to 10 parts carrier oil.

Use caution with cats!

Any of the essential oils listed in this article are safe for dogs and horses, however; cats are a different story! Cats are extremely sensitive to essential oils containing phenols, such as oregano and thyme. Cats can not effectively metabolize phenols because they lack an enzyme in their liver to digest the phenols. Avoid Peace & Calming® essential oil blend on your cat, as it does contain phenols. Lavender and Roman Chamomile essential oils ARE safe for cats.

How to apply essential oils on dogs, horses and cats:

For calming dogs:

Mix 1 drop Lavender, Roman Chamomile or Peace & Calming® essential oil with 1 drop carrier oil.  Rub this mixture on your dogs pads, ears or comb through their fur.  Apply any time you sense your dog is stressed.

For calming horses:

Mix 1 drop Lavender, Roman Chamomile or Peace & Calming® essential oil with 1 drop carrier oil. Rub this mixture on your horse’s muzzle, ears or cornet bands. Apply any time your horse is stressed.

For calming cats:

Mix 1 drop Lavender or Roman Chamomile essential oil with 10 drops carrier oil. Rub this mixture on your cat’s pads, ears or comb through their fur. Apply any time your cat is stressed.

By the way, the essential oils in this article are also good for easing your anxieties, too!  Dilution is not required on humans.  Just apply a drop or two on your wrists, shoulders or behind your ears.

And the next time you’re opening up a bottle of lavender essential oil, share some with your animal friends!  They’ll thank you!

© 2008 Christa McCourt

In its most general meaning, physical fitness is a general state of good physical health. Obtaining and maintaining physical fitness is a result of physical activity, proper diet and nutrition and of course proper rest for physical recovery. In its simplest terms, physical fitness is to the human body what fine-tuning is to an engine. It enables people to perform up to their potential. Regardless of age, fitness can be described as a condition that helps individuals look, feel and do their best. Thus, physical fitness trainers, describe it as the ability to perform daily tasks vigorously and alertly, with left over energy to enjoy leisure-time activities and meet emergency demands. Specifically true for senior citizens, physical fitness is the ability to endure, bear up, withstand stress and carry on in circumstances where an unfit person could not continue.

In order for one to be considered physically fit, the heart, lungs, and muscles have to perform at a certain level for the individual to continue feeling capable of performing an activity. At the same time, since what humans do with their bodies directly affects the state of mind, fitness influences to some degree qualities such as mental alertness and emotional expression.

Physical fitness is often divided into the following categories in order for people to be able examine its components or parts. Particularly, physical fitness is judged by:

1. Cardiovascular endurance: This is the ability of the body to deliver oxygen and nutrients to tissues and to remove wastes over sustained periods of time.

2. Muscular strength & endurance: Strength deals with the ability of the muscle to exert force for a brief time period, while endurance is the ability of a muscle, or group of muscles, to sustain repeated contractions or to continue to apply force against an inert object.

3. Flexibility: This denotes the ability to move joints and use muscles through their full range of motion.

4. Body composition: Considered as one of the components of fitness, composition refers to the body in terms of lean mass (muscle, bone, vital tissue, and organs) and fat mass. Actually, the optimal ratio of fat to lean mass is an indication of fitness. Performing the right set of exercises can help people get rid off body fat and increase or maintain muscle mass.

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

 

What is a skater? A skater is anyone that loves the feeling of freedom they get when skating. Skaters come in all ages with all types of personalities. It can be the boy next door or the punk rocker down the street. It can be the nerd that never leaves his computer except for skating or the group of Goth kids that live in town.

Skaters love the feeling they get when they do an incredible jump perfect every time. They love the thrill of pushing themselves beyond their limits and climbing new heights and reaching new goals.

What types of skaters are there?

There are several different types of skaters and each type requires different equipment. The most common type of skater is the roller skater. This group includes kids and adults of all ages. Usually this type of skating is done at a skating rink and they either wear roller skates or inline skates. You can also purchase outdoor skates that you can wear anywhere.

Another popular type of skater is the ice skater. Ice skating is done by many just for fun in ice rinks located all over the world. However, it is also many professional ice skaters that perform in competitions for metals. Some of these have become quite famous. The performance that a figure skater provides is amazing and takes years of practice and patients. These skaters are to be greatly admired.

Skateboarders are another type of skater that has grown in popularity over the years. Skateboarders make up a unique group of people that love to have fun and spend time together. This type of skating requires skill and a desire for excitement.

Are there stereotypes about skaters?

The answer is yes. Unfortunately, there are many people that have the wrong idea about the skater lifestyle. This is especially true when it comes to skateboarders. Due to the fact that many of them roam the city streets and other areas searching for a place to ride others look at them in a negative way. They describe these skaters as dropouts and trouble makers. Many believe they are throwing away their life and that they have no respect for the law. Others look at them as being dirty and don’t want them in their neighborhood.

However, this is not normally the case. Most skateboarders are good, educated honest people that just enjoy having a lot of fun and socializing with others that enjoy the same things. They love the thrill of skating and take pride in what they do. They spend many hours practicing and learning new tricks and many skateboarders become extremely famous for their abilities as well.